There is a “hangover” on the perception of what a typical financial adviser looks like which must be addressed to recruit a more varied population into the next generation of advice, according to St James’s Place (SJP) Academy senior manager Gee Foottit.
Speaking at The Lang Cat Home Game 4 event on Thursday (3 October), Foottit said her academy had the potential to train 600 people during a year but it looked for "quality" not quantity. She explained many of its referrals came from SJP employees who can "recognise the attributes" needed to flourish in financial advice. "We tap into that," she told attendees. Foottit said there was still a perception that advisers were middle aged and suited and booted that needed to change to open the doors of the profession to a wider variety of potential candidates. "There is a hangover on advis...
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