A number of radical protection products are expected to hit the market this year, but will they help encourage more people to buy cover? And what else is needed to bridge the protection gap?
Market views Peter Le Beau, Le Beau Visage As someone who spends his life focusing on innovation and trying to encourage companies to view protection through a different lens I can only express delight that new products are coming on to the market and the nettle of innovation has been grasped. However, if you ask me if this alone will bring greater awareness of protection to the market I would have to say no. Cleverly designed products are likely to catch the eye of specialist intermediaries and if the underwriting of them is less cumbersome, they could be sold direct and in effect to a ...
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