marketing

Source has appointed three salespeople to its pan-European marketing team.

Sesame has rolled out the latest phase of its RDR support programme, an academy to help advisers adapt their business to the new regulatory environment.

In tight times companies can see PMI as a luxury. What can an adviser do to counter these thoughts? Alistair Sclare looks at the opposing arguments.

Raising a profile on the internet can seem a somewhat daunting task for the inexperienced. Steve Barnes gives a guide through the potential minefield of online marketing.

Advisers will be able to personalise pre-written, pre-designed literature templates with their own logo and contact details following the launch of a new service.

IFA Life has launched an 'Elite' Internet marketing service for IFAs and financial planners looking to enhance their profile online and appear higher in search engine results.

The Institute of Financial Planning (IFP) will host a conference designed to guide intermediaries through key business areas usually overlooked in favour of more technical subjects.

Considering the current economic climate, what do you think the main focus will be in terms of marketing budgets in the next 12 months? Do you think that lead-buying will fare well?

Companies can get ahead in the recession by investing money in a marketing plan. Justin Rees explains how lead-generation spend should be analysed.

Standard Life is to launch a marketing campaign for its SIPP, to be fronted by celebrities Marco Pierre White, Mariella Frostrup and Sir Ranulph Fiennes.