Social Media

Social media is increasingly being used for promotion, customer research and product development. The question is will this marketing go viral. Greg Becker investigates

Friends Life has produced two new guides to help advisers to make the best use of social media.

A list of key questions advisers should ask before selecting a lead generation provider has been put together by Friends Life.

Maria Merricks talks to a range of experts about how to use the social media network as a business tool without arousing the wrath of compliance.

Professional Adviser's IFA Personality of the Year Tina Weeks talks to Laura Miller about why financial planners are not meditating hippies and her plans to take life planning to the masses.

The creator of an online donation tool to help people suffering the effects of the Japanese earthquake is urging the financial services industry to help the cause.

Julian Webb, head of UK DC and platform sales at Fidelity International, explains the power of social networking

Unbiased.co.uk has unveiled the contenders for this year's Media IFA of the Year Awards.

Another quarter, another social media phenomenon IFAs will be told to get onboard with. This time around, it’s Quora. It isn’t, as one asset manager thought, a vegetarian meat-alternative. It’s a social answering service that’s causing all the fuss.

There's a lot of buzz right now about Twitter, which has emerged as one of the most popular social media tools.