Adrian Boulding

'This is something of an Icarus challenge for advisers'

The trusted adviser understands their audience

Decisions need to be framed by the individual's circumstances

Consumer Duty may lead to tensions between advisers and providers

But how many firms will use it to their advantage?

AI can help deliver deeper client understanding

As clients save more it is essential to get the best long-term returns

Scheme design has smart features that ameliorate potential downsides

What behaviours are we trying to encourage with any tax changes?

IFS lists the challenges facing the UK pensions system