marketing

Legal & General has launched a free protection app for iPhones and iPads.

Aviva has unveiled the second in its series of consumer focused protection adverts - this time promoting the importance of income protection (IP), with critical illness (CI) to follow.

Canada Life has produced a free calculator allowing over 20 calculations.

Pricing, products and processes are the protection industry's priorities. Louise Colley begs to differ and gives a call to arms to the emotional side of marketing.

The British Insurance Brokers' Association (BIBA) is supporting targeted regulation of comparison sites.

Insurance and pension brands fare the worst in financial services, research from brand agency Uffindell has found.

Sesame and Bankhall have launched an online client feedback service to network members and directly authorised customers.

Royal London's protection arms are to begin a summer of IFA marketing campaigns.

Stakeholders within the life assurance market need to work together to tackle the ongoing problem of cancellation and persistency rates, a national IFA has urged.

Unum has unveiled its marketing strategy which will include consumer focused television adverts later this year.