marketing

Aviva has launched an adviser-facing awareness campaign to help IFAs emotionally engage with clients and their families while approaching the subject of protection.

The protection industry needs a "kick up the bum" and a "spark of passion" injected into it if it is to address the needs of modern consumers, the Protection Review has said.

The increased use of integrated technology systems and social media will be vital to the development of IFA businesses post RDR, Aviva has warned.

www.letstalkgrouprisk.co.uk has been launched in response to increased interest from advisers in group risk issues.

A marked change in consumer awareness is causing consumers to take an "austere" self-assessment of protection needs, Swiss Re has said.

Bright Grey has launched ‘Bright Touch', a free iPhone app that allows advisers to access product information.

Ageas Protect has introduced a consumer friendly ‘product labelling' scheme into its protection products.

Aviva has bowed to public pressure and toned down its Downtown Abbey motorcycle crash victim ads.

Unum has become the second insurer to use ITV's Downton Abbey to promote the importance of income protection (IP).

New research on how information is most easily understood has revealed the insurance industry lags behind others in presenting information simply.