Marketing

Friends Life has produced two new guides to help advisers to make the best use of social media.

Royal London's protection arms are to begin a summer of IFA marketing campaigns.

Unum has unveiled its marketing strategy which will include consumer focused television adverts later this year.

Friends Life has launched a selling techniques video for IFAs.

Andy Milburn has joined Ageas Protect as the provider's new head of marketing.

Scottish Provident has launched ‘Premier Service', an enhanced level of support for key customers, in addition to its usual service.

Over a third of IFAs (38%) have said they will focus more on group risk and employee benefits after the Retail Distribution Review comes into force in December 2012.

Aviva has unveiled its protection TV advertising campaign. Is this the chink of light that the industry needs to maximise consumer awareness and engagement, and will it prompt further moves by insurers either individually or collectively?

Advisers could consider investing in marketing

Assessing the benefits a good brand can have on your business